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Either write something worth reading...or do something worth writing. 

- Benjamin Franklin

LUMI IN THE NEWS

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LIGA IN BROOKLYN 
W LOFT ROOFTOP

CIGAR SNOB MAGAZINE

AUGUST 11, 2022

The rooftop of the W Loft in Brooklyn and its sweeping views of the New York skyline is the place to be for a grand event, and Liga in Brooklyn was one of them. It celebrated the first brand-exclusive Drew Estate / Jonathan Drew / LUMI collaboration to feature Drew Estate’s luxury cigar series, Liga Privada. The evening began with an Elijah Craig Bourbon reception that launched the open bar, some food and a welcome toast from Jonathan Drew.

Then came a cut and light doubleheader of the Liga Privada 10 Year Aniversario Savage Feast and Drew’s Undercrown 10 Tuani presented by Jonathan Drew and Pedro Gomez. Guests got five Liga Privadas in their goodie bag along with a few other surprises, including a cutter, lighter and cocktail menu book.

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2019 MIAMI MEGA HERF
SETS SAIL IN FLORIDA

TOBACCO BUSINESS 

OCTOBER 25, 2019

Going on its ninth year, the Miami Mega Herf was held in Miami, Florida from Oct. 17-20, 2019. Organized by Lui Mahal and Michael Pugh, this annual event brings together cigar enthusiasts for a weekend of cigars, food, and plenty of networking and social events that bring consumers together with some industry’s leaders. Sponsors of the 2019 Miami Mega Herf included Drew Estate, Cohiba, Davidoff, AJ Fernandez, La Galera, Freyja, Señorial by José Blanco, Casa Cuevas, Epic Cigars, Nat Cicco, Cuban Crafters, Casa de Montecristo Prime Cigar & Whiskey Bar, Grand Leyenda Tequila, Nova Cigars, Fuera de Serie, and Ace Prime.

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CIGAR LIFESTYLE: 
MIAMI MEGA HERF

STOGIE PRESS

OCTOBER 23, 2018

Miami, an international city with a Cuban influence with its glamorous neighborhoods, trendy nightclubs, white sand beaches and iconic art deco buildings. This past weekend Miami was the host to the Dolphins and Lions football game, the final Formula One (F1) Festival of 2018, and the Miami Mega Herf.  For those that are not familiar with a what a “herf” is, it is a gathering of cigar lovers to share time and cigars, reunite with old friends and meet new friends of the leaf. 

The Miami Mega Herf, is the brain child of Lui Mahal and her fiance Michael Pugh, both avid cigar smokers. Building on the success of two Los Angeles based California Mega Herfs in 2014 and 2015, the couple set their sites on Miami and the city’s beautiful Biscayne Bay.

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SISTERS OF THE LEAF:
A WOMAN'S TAKE ON CIGARS

TOBACCO BUSINESS MAGAZINE

AUGUST 29, 2018

They are the backbone of the cigar industry, working at retail stores and cigar factories, in positions with some of your favorite brands and as influencers on various social media platforms. When it comes to cigars, their preferences vary from a good draw to flavor that brings back memories of days gone by. While this group’s support helps keep the industry afloat, they sometimes go unnoticed, and at times they are ignored. The industry has a completely different take on this group—different ideas and opinions about these hidden figures.

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ROMA CRAFT TOBAC BRINGING INSIDE OUT CRAFT WITCHCRAFT TO CALIFORNIA MEGA HERF

HALFWHEEL

JUNE 23, 2014

While there may not be a CRAFT 2014, there will be a new version of the limited edition RoMa Craft Tobac line this year. Skip Martin of RoMa Craft Tobac made the announcement that an “inside out” version of the cigar would be heading to the California Mega Herf this September.

The new version is an interesting twist on the CRAFT 2013 La Campaña de Panamá Soberana, a 5 x 46/60 perfecto. It will feature a Connecticut broadleaf ligero wrapper, from CroMagnon, and an Ecuadorian habano ligero binder. The normal version of the cigar featured an Ecuadorian wrapper and Connecticut broadleaf as a binder. CRAFT 2013 was in many ways the flagship limited cigar from Fabrica de Tabacos Nica Sueño as it was made entirely by hand, without the use of molds, and contained nearly every type of tobacco the company uses in its Aquitaine, CroMagnon and Intemperance lines.

Previously, Martin told halfwheel he did not expect a CRAFT 2014 release because of demands currently on the factory. Only 800 special versions have been made for the California Mega Herf, which takes place Sept. 25-28 in Los Angeles, California.

Life is an open book full of blank pages. You write the story as you go.

SAMPLE OF OUR PUBLISHED NEWSLETTERS

LIGA IN BROOKLYN THIS FRIDAY!

Lui Moran

June 21, 2022

Client: Drew Estate Cigars, Elijah Craig, Barrel King Bourbon, Soul Brothers Brewery, Brody's Craft Cocktail

COUNTDOWN TO LIGA IN BROOKLYN

Lui Moran

June 15, 2022

Client: Drew Estate Cigars

#LETSDOITTOGETHERJD

Lui Moran

June 5, 2022

Client: Drew Estate Cigars

UNDERCROWN 10: TUANI

Lui Moran

May 25, 2022

Client: Drew Estate Cigars